Prevent Blindness and Bausch + Lomb are joining during AMD Awareness Month to raise awareness of Age-Related Macular Degeneration (AMD). The two organizations will launch a year-long video series which will feature the personal stories of people who have AMD and the strategies they have for living a healthy lifestyle with the first episode launching later this month.
“It is our hope,” said Joe Gordon, U.S. president, Bausch + Lomb, “that through their stories we can encourage others with AMD, particularly during these times, to take the right actions to help reduce their risk of progression of this debilitating condition.”
As part of the launch of the video series, Bausch + Lomb and Prevent Blindness will post a variety of content on their social media pages throughout AMD Awareness Month in February to share facts and helpful information about AMD. Additionally, Bausch + Lomb will donate $1 to Prevent Blindness and its sight-saving fund for every “share” or “like” of certain posts from the Bausch + Lomb SightMatters Facebook page at https://www.facebook.com/SightMattersCommunity.
“Even with the impact of the COVID-19 pandemic and some delays in routine care,” said Jeff Todd, president and CEO, Prevent Blindness, “we hope that these videos, coupled with our social media campaign, will inspire people to schedule a comprehensive dilated eye exam with their doctor – the only way to get properly diagnosed with AMD.”
To watch the video series and find more information on AMD, visit www.SightMatters.com. For a free listing in English or Spanish of organizations and services that provide financial assistance for vision care, visit Prevent Blindness at https://www.preventblindness.org/vision-care-financial-assistance-information.